The biggest nightmare is to discover a sudden dip in their SEO ranks, wiping out all of their hard work! Do you happen to be one of them? So, take a big breath and relax! You’re not the only one who feels this way. Every website (Website Designing Company in Delhi)has experienced or will experience a dip in ranks at some point in the future. You can’t prevent it, but you can certainly lessen its effects. Several factors can cause a decline in levels.
1. You’re too preoccupied with building a large number of low-quality links to your website.
A low-quality link is one that was manufactured or acquired to manipulate PageRank and has a direct impact on a site’s ranking in the search results.
Links from low-quality web directories, low-quality article directories, low-quality guest posts, or spam comments are all examples of low-quality links.
2. Your website has a lot of bad redirects.
When a visitor opens a URL and is redirected to another URL, this is known as a redirect. You’ll need to construct an alternate URL for each new redirect once you’ve compiled a list of URLs. Users should be directed to a new page that contains the same (or better) content as the previous page. There’s no need to use redirects if your pages aren’t ready yet.
3. You have duplicate content on your website.
If you’ve just updated your site’s content and a significant amount of it is duplicated, it can hurt your site’s results. If you’ve added new pages to your site and the material on those pages is primarily identical to the content on other pages on your site (including the title or H1 tags), that could be deemed duplicate content.
4. You’ve recently changed the title or meta tags of your website.
The title tag is a highly significant ranking factor since it allows Google to understand the contents of your web page. As a result, even minor changes in the title tag can cause rankings to fluctuate. You can fix the problem by rewriting the new titles and meta tags and replacing them with the old ones.
5. You’ve just changed the content of your website.
After making any modifications to your site’s content, especially H1s, you may see a dip in rankings. Content is a vital ranking component, and all web pages are ranked based on it. Any modifications are likely to cause rankings to fluctuate.
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Once you’ve compiled a list of URLs to update, you can either rewrite the material from an old backup or ask your SEO to incorporate the missing keywords into the new text. This technique will have the least amount of unfavorable influence on lost rankings.
