First of all, What’s digital advertising or marketing? Digital Advertising and Marketing are online operations and programs carried out through digital platforms and websites. It’s not based on traditional mediums like newspapers, tabloids, and television. It largely functions via the internet. Every commercial posted on YouTube, every advertisement banner on Twitter, and every sale post on Instagram are examples of digital marketing and advertising.
Location-based digital advertising is basically marketers and producers targeting their audience with the help of their behavior statistics, location, history, and preferences. These ads are personalized because of the aspect of location, behavior, and preferences.
For eg. If Tina is walking down her hometown’s market street, her phone buzzes, she checks her phone and the notification pops up, “Dear Tina, Hayley’s Pickles have 60% off on your favorite garlic pickle, do come and visit!”. Now, Hayley’s Pickles is 20 mins away from where Tina is at the moment. This targeted customer of Hayley’s Pickles will take this Ad into consideration as she is closer to the store, the store is open, and also the offer plays a big role in persuading Tina to buy the product. Also, Tina received an offer at the same product that she buys often from Hayley’s Pickles. Such personalized ads create a good and substantial amount of impact on customers.
But wait a minute, isn’t it creepy how the marketers get access to one’s location?
Location-based digital advertising works only and only because of the apps that are used by the people, apps like Gmail, Google locations, Snapchat, Whatsapp, Twitter, etc these apps ask for your approval to know your location. Now, when a marketer pays for Google ads, twitter ads, and Facebook ads, they can modify their ads by choosing a particular location, so that only the people residing in that particular location gets to see the ads. Sometimes, when you subscribe to a particular channel, store, brand, etc, they ask for your address and other details. This information is saved in their databases and used timely as they need to reach you. It’s not as creepy, in fact, more than 50% of people consciously share their location to receive offers from the nearest store to save a few bucks.
Sounds easy, isn’t it?
But the reality is that you need to have a thorough knowledge. Not everyone is capable of efficiently handling it. We at Promotedial make strategies of targeting the audience on the basis of their interest, behavior, and location. Our team of experts is experienced enough in preparing strategies to provide Google Ads services, and Facebook Ads services.
Our campaign has emerged out as the best lead generator in your locality. We aim at giving our clients the best-suited target audience in the minimum budget. Our bidding strategy and location-based audience targeting are determined by professional marketing experts, who excel in providing the best Location-based ADVERTISING SERVICES.
Behavioral Targeting
This type is based on an individual customer’s behavior and geographical location, for eg. If you are a gym-goer or pizza eater, the brands will customize ads according to your everyday actions, your “routinely behavior”. They will provide you with offers and discounts based on your everyday preferences and work methods. This is based on the patterns of the targeted audience. This is specific and customized.
Radius Targeting
This one is based on the proximity of a customer near the store. Marketers and owners would target audiences closer to their store and this could even be regarded as a seasonal or unorganized targeting. This heavily works in tourism and food festivals. For eg. An authentic bar owner could target travelers and newcomers by using radio targeting to attract them to his bar. This will give him a chance to attract new customers every single time and make his band of customers bigger and bigger every time yet have no consistent customers who would visit daily.
Local Search Advertising
Local search advertising is a very basic thing that all of us do, that’s basically using your browser or search engine and typing ” restaurants near me” or “shopping malls under the 2km of radius”. This involves establishing the details of your brand online and being consistently growing on websites and blogs for brand awareness. It’s suggested to do so as it also creates a good image for the potential customer.
Geo-Targeting
Geo-targeting works for owners and marketers who want to attract consistently and a small band of customers in the vicinity of the store or brand franchise. This is based on targeting the audience in a specific area or town. For eg., an owner of a hardware store wants to target the residents of the Bourbon street of New Orleans because his store is situated there. He needs loyal customers and builds a strong connection with his targeted audience
Why is Location-based Advertising so practical for the targeted audience?
- These ads are personalized ads, meaning based on your location and purchasing history with the store/brand, they send you offers that are best suited for you.
- These ads are more relevant.
- It’s more specific and targeted.
- It’s timely, never too late or early.
- Also, these ads are personalized, so they can be sent in the language that the customer understands.
Why is Location-based digital Advertising beneficial for marketers/advertisers?
- Relevant offers get more attention
- Language plays a very friendly role, it makes the customer feel more connected.
- Due to its timely Nature, 75% of responses are quick.
- Personalized ads create a better relationship with customers.
- It’s budget-friendly and more adaptive for new learners and businessmen.
