In India, e-Commerce has become a way of life. It has now become commonplace, due to a boom in internet usage, and some heavy duty advertisements by e-commerce bigwigs, once used only by the tech savvy to buy items not available in the local mall. When it comes to online shopping, Indians have their quirks and special needs. The world’s leading shopping sites are not generally the country’s most famous. In addition, while Amazon India is top of the shopping category list, overall, it ranks sixth, behind Google, Facebook, YouTube and Yahoo (both global and India).
Some only ship to the region, such as Alibaba and Amazon, while others, such as Amazon’s Indian unit, Flipkart, and Snapdeal, have taken a global model and gone as native as possible. Let’s look at some of the most popular shopping websites here, and compare their national rankings with global ones.
- AMAZON INDIA– Amazon was founded in the US in 1994 as an online bookstore that later diversified into items such as media, electronics, clothes, furniture, food, toys, and jewelry. Having spread too many nations, including India, Amazon has become the undisputed global e-commerce pioneer and, with the acquisition of Whole Foods Business, as well as publishing, electronics, cloud storage, video streaming, and manufacturing, has further grown into brick-and-mortar retail.
- FLIPKART– In India, Flipkart is the national e-commerce pioneer. Flipkart was originally founded in 2007 to sell books, before expanding to other common categories, including cell phones, electronics, fashion, and lifestyle items. In 2018, for 16 billion US dollars, Walmart, one of the largest American businesses and leading e-commerce sites in the US, purchased 77 percent of Flipkart.
- MYNTRA– Myntra is India’s specialist online fashion, home and lifestyle store. Launched in 2007, Myntra, especially through its mobile apps, has established a strong online presence. Acquired by the Indian e-commerce company Flipkart in 2014, by acquiring its rival Jabong.com, Myntra has consolidated its presence in fashion e-commerce.
- SNAPDEAL– Snapdeal is a diversified site for online shopping, providing items ranging from hardware and appliances to electronics and apparel. Established in 2010, in order to boost its growth and battle for the top spots in the Indian e-commerce landscape, Snapdeal has received multiple rounds of funding from popular investors, including Alibaba Group, Foxconn, and SoftBank.
However, due to the scale of the Indian market, a wide audience is still reached by several other local firms, even though they only take a small share of the market. Most of them are pure e-commerce players, such as BookMyShow and IndiaMart, who have now dominated a particular category of goods and services. So you can also become a dominated service provider by making a platform like them. Connect with us (Website Designing Company in Delhi) for this.
